What comes first, design or content?

Whether you’re looking to establish a brand, promote a product, or share your unique voice with the world, a well-designed website and compelling content are key. However, before diving headfirst into the creative process, it’s essential to lay a strong foundation. In order to create your blueprint for success, you need to understand the significance…

If you want to avoid the common mistakes that are made when building a new website then the only way to do that is to create a plan before you do anything else. Successful businesses all have plans on key parts of their operations.  A business plan, marketing plan, operation plans etc. are all expected…

In The Complete Website Planning Guide I outline what a wireframe is and the confusion that many people get, particularly on the client side, with wireframes. A wireframe isn’t a prototype or a design; typically it doesn’t use colour or images, and mostly will only use some actual content. When you see a drawing/image, which…

The website planning process outlined in my book can appear that it’s an all or nothing approach to planning.  I indeed think the owners of the web property need to be heavily invested in the planning process and take the lead on a large portion of it.  That view comes from many years of watching…

What is website Content and why is it important? Website content includes everything you see on a website; the text, images, videos, and other media that convey information and engage visitors. It will set the tone for your company voice and brand and can persuade your audience to invest in your business. Engaging and informative…

Before you start your website journey, there is one vital step you must take, and that is planning! Planning can help ensure that your website meets your goals and requirements, and help minimise the space for error. In this guide we will run through the importance of planning a website, user testing for websites, your…