Resistance to planning

Why do some people like to plan everything while others prefer flying by the seat of their pants? In some industries or circumstances having a plan is critical while in others not necessary at all. Building a house from scratch with out plans is pretty clearly fraught with danger and in most countries not allowed. […]

Why are website goals so important?

Have you every wondered why some websites are cluttered full of content and buttons? You probably find those same sites difficult to use and requiring extra effort to figure out “their system” so you can complete the task you want to do. And then there are the sites that are easy to use and look […]

What are the benefits of building a plan for your website?

If you want to avoid the common mistakes that are made when building a new website then the only way to do that is to create a plan before you do anything else. Successful businesses all have plans on key parts of their operations. A business plan, marketing plan, operation plans etc. are all expected […]