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Research is the Start of Any Good Website Plan and Brief. See Why
Before you start your website journey, there is one vital step you must take, and that is planning! Planning can help ensure that your website meets your goals and requirements, and help minimise the space for error. In this guide we will run through the importance of planning a website, user testing for websites, your…

Crafting a Comprehensive Website Scope of Work: A Guide for Success
Creating a website is not just about designing web pages and adding content. It’s a comprehensive process that demands meticulous planning, thoughtful strategy, and effective execution. Whether you’re a seasoned web developer or a business owner venturing into the digital realm, the success of your website project hinges on a well-structured plan. In this comprehensive…

The Danger Of Scoping After Contract Acceptance
Ideally creating a scope of works for a web project would be done before entering into a design and development contract for the work. For many clients they want a simplified process, choosing a developer and moving forward in the project. Agencies and developers often are happy to get work in this way and take…

Understanding Audience Needs: Unveiling Through Research
Importance of audience understanding in website development In the ever-evolving digital landscape, understanding your audience has become the cornerstone of effective website development. The better you know your users, their needs, and their preferences, the more successful your website will be in delivering a seamless experience. This is where the concept of the “user journey…

Shouldn’t my designers be doing this?
The website planning process outlined in my book can appear that it’s an all or nothing approach to planning. I indeed think the owners of the web property need to be heavily invested in the planning process and take the lead on a large portion of it. That view comes from many years of watching…

When’s the best time to start your business website plan?
Having a website plan for your business is the most important way to guarantee your success. So when should you start the planning process? The answer is at the very beginning. That seems pretty obvious, doesn’t it? At the beginning means: Before designers Before developers Before search engine optimizers Before any social or paid marketing…