What comes first, design or content?

The website planning process outlined in my book can appear that it’s an all or nothing approach to planning.  I indeed think the owners of the web property need to be heavily invested in the planning process and take the lead on a large portion of it.  That view comes from many years of watching…

In The Complete Website Planning Guide I outline what a wireframe is and the confusion that many people get, particularly on the client side, with wireframes. A wireframe isn’t a prototype or a design; typically it doesn’t use colour or images, and mostly will only use some actual content. When you see a drawing/image, which…

This week I read a blog from Seth Godin called The minimum viable audience which resonated with me and the goals and audience section inside my Planning Guide. He talks about focussing in on the smallest group that could sustain you in your work.  And if you could pick them who would you choose. If…

Whether you’re looking to establish a brand, promote a product, or share your unique voice with the world, a well-designed website and compelling content are key. However, before diving headfirst into the creative process, it’s essential to lay a strong foundation. In order to create your blueprint for success, you need to understand the significance…

Importance of audience understanding in website development In the ever-evolving digital landscape, understanding your audience has become the cornerstone of effective website development. The better you know your users, their needs, and their preferences, the more successful your website will be in delivering a seamless experience. This is where the concept of the “user journey…

What is website Content and why is it important? Website content includes everything you see on a website; the text, images, videos, and other media that convey information and engage visitors. It will set the tone for your company voice and brand and can persuade your audience to invest in your business. Engaging and informative…