What comes first, design or content?

If you want to avoid the common mistakes that are made when building a new website then the only way to do that is to create a plan before you do anything else. Successful businesses all have plans on key parts of their operations.  A business plan, marketing plan, operation plans etc. are all expected…

What is website Content and why is it important? Website content includes everything you see on a website; the text, images, videos, and other media that convey information and engage visitors. It will set the tone for your company voice and brand and can persuade your audience to invest in your business. Engaging and informative…

Importance of audience understanding in website development In the ever-evolving digital landscape, understanding your audience has become the cornerstone of effective website development. The better you know your users, their needs, and their preferences, the more successful your website will be in delivering a seamless experience. This is where the concept of the “user journey…

The website planning process outlined in my book can appear that it’s an all or nothing approach to planning.  I indeed think the owners of the web property need to be heavily invested in the planning process and take the lead on a large portion of it.  That view comes from many years of watching…

Ideally creating a scope of works for a web project would be done before entering into a design and development contract for the work. For many clients they want a simplified process, choosing a developer and moving forward in the project. Agencies and developers often are happy to get work in this way and take…

In the digital world web user experience (UX) is a term you may or may not have come across, yet it is vital to finding success online. So what exactly is user experience? Well, it encompasses the overall experience a person has when interacting with a website, app, or any other digital product. It’s about…