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I Don’t Understand Technology or Code. How Do I Get What I Need?

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Perhaps one of the biggest obstacles or challenges for business owners who are ready to increase their online footprint is the intimidation that goes along with dipping their toe into the website design space. It’s one thing to know that your business needs a new or better website. It’s an entirely different thing to know how to make that new or better website happen.

Unfortunately, the intimidation surrounding technology, web design, and coding often makes business owners completely freeze in their tracks. Those who freeze end up completely unable to make a decision and much too intimidated to learn how to create a website on their own.

The good news? You don’t have to feel paralyzed and unable to take the next steps in your online business plan. You just need to find someone to create your new or better website for you. Here are a few things to keep in mind as you build your confidence, choose a designer, and get what you want.

You Don’t Need Technology Training

The average business owner doesn’t know a whole lot about web design or coding, let alone optimization strategies or navigation options. It’s okay if you don’t either.

You don’t have to have a wide base of knowledge to effectively communicate with potential designers. Instead, you just need to have a solid knowledge of your audience and the goals of your website.

Fortunately, most business owners are excellent at pinpointing their current and intended audience, as well as their business goals. Now you just need to work on creating a website that appeals to your audience and contributes to your goals. In order to find ideas of how to make that happen, check out some other websites to see how your experience is while visiting. Consider your competitor’s sites, but don’t stop there; find a few sites you love and jot down why you love them. These observations can help you articulate to your designer what kind of functionality you want in your scope.

When you are able to give details about your audience, goals, and functionality hopes, your web developer will be able to work out the best technology to make it happen.

Write a Scope of Work

Your designer cannot give you the website you want without knowing what you want from your website. Even the best designer is not a mind-reader, though their experience can work for you as a guide.

Compiling a scope of work is the best way to tell a designer what you need, and you don’t need to use tech-savvy words to give them that information. Instead, you are going to talk about what you already know very well: your audience, your goals, and what you want the user-experience to be like.

Choose an Experienced Designer

Now that you have a scope of work ready to go, it’s time to find a designer that meets your budget and can meet your desired timeline. You’ll want to find someone that is experienced as well as one that understands your company’s niche or online personality. While that quality is not necessary, it can make the process a bit easier for everyone.

When choosing a designer, give them your scope of work. They will use this document to create a more accurate bid for their work. Further, you can benefit from their expertise when they ask you questions or clarifications on the scope you have written.

Getting What You Want

Once you choose a designer, they will begin work on your site based on the scope of work you have both agreed to. This document makes expectations clear for both of you, but it doesn’t mean that you both are locked into it.

The design process will include drafts and revisions, remember to give concrete feedback or express any concerns during this time in order for the designer to make the appropriate changes.

Remember, don’t freeze! Make decisions about your online business experience just like you make decisions for other parts of your company: based on customer service, your audience, and your product or service.

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My Website Isn’t Getting the Results I Wanted for My Business

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To be a successful business nowadays, you need to run more than a busy brick-and-mortar office or storefront. Your online presence, from an engaging website to a personable social media feed, is just as important to generating new sales or gaining new clients. Of course, you already know this, which is why you have put some time and effort into building your business website.

There is nothing quite as frustrating as spending all that time and money on a website to then have it disappoint you in the short or long term. Here’s the good news, though: websites are adjustable and you can mold the content and design to suit your business moving forward. However, in order to fix the problems with your website and maximize its performance, you must know the reasons why it is failing.

Here are a few common reasons why business websites don’t live up to the expectations of owners.

You Built a Website to Meet a Different Goal

If you are hoping to increase client engagement, you must build a website that helps you meet that goal. Unfortunately, many business owners start building a website before they nail down their goals, which means the finished product often doesn’t give them the outcome they anticipated.

The bottom line? A website built without clear goals and outcomes in mind will never be as effective as it could be.

You Don’t Know Your Audience

The audience you are catering to online might be quite different than the audience you are reaching with print campaigns or while out networking. Unfortunately, many business owners build a website without knowing their target personas or by targeting the incorrect audience altogether.

Remember, your ideal customers are not always the same as your existing customers and that is okay. Your website must speak to the correct audience in order to maximize engagement and turn browsers into customers.

Your Website is Confusing

Have you ever been on a website that is downright difficult to navigate? It’s frustrating and often causes you to just click out of it before you spend any more time trying to find what you are looking for. Internet browsers are fickle, and any website that is confusing or makes navigation difficult will never get meaningful traffic.

Your website can be confusing if it:

  • Contains missing links
  • Buries your business mission and contact information
  • Doesn’t have call to action buttons or other “easy-click” navigation systems

Your Content Is Boring or Nonexistent

Finally, customers will not necessarily engage with your business on the first visit to your site. It can take multiple “touches” in order for them to finally pick up the phone or send you an email to inquire about services or products. If you don’t give them a reason to continue returning for your expertise, you are decreasing the chances of converting them to a sale.

Your content is key for bringing browsers back again. Successful websites have content that is easy to read and interesting. Make sure your content is fresh and you are putting out well-thought-out pieces consistently.

Your Next Steps

stairs colored in the colors of the rainbow

If your website isn’t giving you the results you hoped for, it’s time to sit down and think about why. Begin by quantifying the goals and outcomes for your website before planning more about the components and design. Fleshing out a comprehensive scope of work can be helpful for you and your design team, whether you use an in-house team or a freelancer.

It is well worth the effort to create a scope of work that will make your new website more successful for your business and for your potential customers. Further, the actual project will run more smoothly and efficiently.